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Should you invest in the luxury brands that you use?

Science of Alpha from Safety

Should you invest in the luxury brands that you use?

(Published in Moneycontrol)

This will broaden your investment horizon beyond the few India-based companies and allow you to be more selective with your investments

A typical high-income or high-net worth household in India spends upwards of 40 per cent of its total annual expenditure on products and services that are priced on a dollar basis. It might be denominated in rupee terms, but the price fluctuates with the exchange rate, hence the dollar-based pricing.

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